When undertaking business coaching, a good coach will realise and understand that techniques need to be adapted in order to bring out the best in various individuals. Each person being coached will be different, in so far as they will respond differently to various coaching methods.


The Benefits of a Neutral, External Business Coach

A significant element of business coaching, or indeed any form of coaching, is the establishment of a relationship and rapport between the coach and the person being coached. In order to have an open and frank discussion about the problems and issues which are affecting the individual, that person must have a certain level of trust in the coach, so that they trust the coach not to discuss what has been said with others at the company, especially as the other people may also be receiving coaching later on with the same coach. One of the greatest advantages of bringing in an external business coach is their impartiality and neutrality in the discussions. They will not have pre-conceived ideas of the company and its issues, nor will they have friendships or bonds to anybody there which could prevent those being coached talking openly and honestly about things which are holding them back from achieving objectives and realising their full potential.


Motivating Different People

People will vary in how they respond to attempts to motivate them. For some, a tough stance and firm pushing will fire them up into action, whereas others may be extremely resistant to this method of motivation and can become defiant, making them even less productive. These types are likely to respond better to a softer, more gentle approach which aims to empower them to take responsibility for themselves rather than being ordered what to do. This is often referred to as the carrot or the stick approach, and is similar to McGregor's Theory X and Theory Y of management.