What are Development Goals?

A significant element of the initial meetings with a business coach involve the creation of action plans. These plans and the discussions which surround them will not only determine the goals and objectives that the individual or their manager would like the person to achieve and the level they would like them to reach, but will also outline the methods as to how the person will achieve those targets.


Business Coaching Goals

In order for effective plans to be created for the achievement of the goals, it is necessary for the coach and the individual to not only discuss, but also to work out and write down exactly why those goals are being targeted and what the desired end result is. For example, a manager in the marketing department saying a generalised statement such as "To improve communication skills" is far too non-specific, not easily measured, highly subjective and has no clear purpose. A much better goal to have is one such as "To improve communication skills for more effective team working with other colleagues, with the intention of increased idea generation for new advertising methods." Not only does this provide a much clearer intention as to why the person is receiving the business coaching and any other relevant training courses alongside the coaching sessions such as management training, but also provides a greater opportunity for measuring the progress made over a certain time period as the coach and the individual can measure their success (or otherwise) against how well they are achieving the intended goals.


Why Measure Success?

Measuring success is a key part of the business coaching process. A person who is struggling to implement the changes may need further coaching/training, or a slight revision of their development plan. With a general goal statement like "To improve communication skills" this will not be possible as a person could just say "Yes it is improving" and this will be difficult to dispute. If the goal is "To improve communication skills for more effective team working with other colleagues, with the intention of increased idea generation for new advertising methods" then this will be much easier to measure as the person and their team will either be coming up with more advertising methods or they are still struggling. Sometimes even more exact targets and objectives can be set such as producing an exact number of something which makes measuring success even easier.


Business Coaching is Unique

Each person's case and business coaching sessions will be different, so it is difficult to provide exact examples of targets and goals which may be set. This is one of the unique benefits of business coaching over traditional training courses, in that the sessions and the help/advice given is uniquely tailored to the individual.