The whole point of initiating business coaching sessions in the first place is to try and obtain a positive outcome which benefits the individual and the business in the future. This means that any meetings between a person and a coach need to have a clearly defined objective. Whilst the exact method or steps to achieve such an outcome can be discussed at future sessions (in which determining these exact steps will be the objective), the initial meetings will still need to have a positive outcome as their goal in reaching agreement with the employee that their actions or behaviour could be improved upon for the future. Whilst the past cannot be changed, they can have a different way of doing things the next time the same or a similar situation crops up.

Whilst the sessions and discussion needs to be able to take its natural course, there does need to be a fairly well defined positive outcome outlined at the beginning so that the dialogue can concentrate on addressing these issues, rather than meandering around and largely avoiding the issue or issues which were the whole point in having the business coaching meetings in the first place! However, it is important that the coach does not state explicitly the outcome that they have in their mind, if indeed they already have one. This is because the two-way dialogue in business coaching sessions is supposed to allow the individual to come up with the goals and action plans largely by themselves in order to encourage ownership, commitment and determination in achieving them. If the manager simply wants to have the person do something in the way in which they have already determined for them, they may as well just issue an order and not have the business coaching meeting at all, although this can have severe consequences on morale and motivation.