The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting.
It is aimed at experienced sales professionals who are expert at selling but need to be able to present and pitch for business at high skill levels in order to land major accounts. Delegate numbers will be restricted to 4 people. Delegates should be willing and be prepared to give video-recorded presentations as part of the course.
Dragon's Den Exercise
The delegation is split into two groups, each with a specific product or service to win the Dragons' investment.
They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an "I'm in" or an "I'm out" reply.
A full debrief is then conducted covering:
- Commercial consequences
- Putting forward a business case
- Critical thinking
- Selling skills
- Presentation skills
- Profile building