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This Useful Guide is suitable for you if you would like to develop your assertiveness in both personal and business situations.


A Useful Guide to Assertiveness

Author: Bryan Edwards
ISBN: 978-1-906460-11-2


Situations occur every day when you need to be assertive to ensure that you get the outcome you require, particularly those in management or in an executive capacity. Your body language, your tone of voice, the words you use will all help to determine the outcome. Often we are not as assertive as we need to be, typically because we...


This Useful Guide is suitable for you if you would like to develop your assertiveness in both personal and business situations, and can be combined with business coaching and interpersonal skills training to really develop you as a person.

Those in a managerial role may also use this Useful Guide in addition to effective management training courses.


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What the Useful Guide includes:

This Useful Guide covers the following topics:


Upon completion you will be able to:

This Useful Guide is suitable for you if you would like to develop your assertiveness in both personal and business situations, and can be combined with business coaching and interpersonal skills training to really develop you as a person. Those in a managerial role may also use this Useful Guide in addition to effective management training courses.



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One of the primary reasons for wanting to become more assertive is to be able to influence others, particulary in a business setting. In A Useful Guide to Being Influential you'll find five simple techniques you can use immediately to get your message across in ways that will make people sit up and take notice.


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About the Author

Bryan Edwards graduated from University of Wales, Aberystwyth in 1981 and taught Maths and Physics in a comprehensive school for 5 years.

A change of career direction resulted in Bryan becoming a graduate of the Chartered Institute of Personnel and Development (CIPD) at Kingston Business School.

He started his personnel career at Safeways in 1987, managing the Human Resource function of a £8m turnover store.

In 1989, Bryan joined the House of Fraser department store group as a store-based Training Manager. After 2 years he was promoted to Head Office Training Manager, where for 8 years he managed the training and development function.

Bryan's most recent corporate experience was as Training Manager at Tiny Computers. He managed a team of 6 trainers and was also responsible for designing, delivering and evaluating a suite of management training programmes for 170 Showroom Managers and Team Leaders at Head Office.

Bryan delivered over 100 management training courses in a 13 month period.

He implemented the first company wide training needs analysis and developed an innovative system of training evaluation involving senior line managers in assessing the knowledge/skill improvement in their delegates.

Bryan has worked as a freelance trainer for the last 10 years and has recently set up his own training company. Bryan designs and delivers training for a range of clients both commercial, public and charity sectors. He has also designed learning materials for a diverse range of organisations including Mothercare, British Bakeries and Nuffield Hospitals.

When he is not writing or with clients Bryan spends his time gardening and designing web sites. His two daughters seem to take up any remaining time!

He is the also the author of:


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