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SWOT can be applied to a wide range of circumstances, including commercial, voluntary, departmental and individual projects.


A Useful Guide to SWOT Analysis

Author: Alan Sarsby
ISBN: 978-1-906460-89-1


SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a popular 4-box strategy analysis and development model.

SWOT can be applied to a wide range of circumstances, including commercial, voluntary, departmental and individual projects. When used correctly, SWOT helps you to create a worthwhile strategy. It is probably one of the most widely used strategy development tools and often an important element of business studies in further education.


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About the Author

Alan Sarsby has enjoyed over forty years in many different careers; initially in electronic engineering, IT, strategy, customer support, and project leadership.

He has developed and implemented novel approaches to enterprise design and change leadership.

Alan has extensive experience of working with multidisciplinary and geographically dispersed teams.

He is a frequent conference speaker and has had many articles published in the trade press.

Alan runs an independent training company which specialises in:


Alan's clients are in the commercial and industrial, charitable and local government sectors.

When not working with clients or writing, Alan is an enthusiastic photographer. He is chairman of a local Camera Club, a tutor for leisure photography at Otley College in East Anglia and a photographic judge.


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